Workshops on

Application of Multivariate Methods in Consumer Research

We offer a very flexible range of training workshops on the application of multivariate methods in Market and Consumer Research. They can be from half a day to three days long, with the emphasis on how? (software based) or why? (non software specific) and can include any of the following topics:

Workshop Topics

• Principal Component Analysis and Biplots
• Factor Analysis
• Cluster Analysis, hierarchical and disjoint
• Conjoint Analysis
• Discriminant Analysis
• Multiple Regression - problems and pitfalls, alternative approaches: PLS and PCR
• Multidimensional Scaling
• Correspondence Analysis

If the technique you are interested is not on the list- just ask us and we may be able to help!