News Archive

ADMA Data Days for direct marketers

Tony visited Australia again in November leading a roadshow for the Australian Direct Marketing Association.

Tony visits Australia (May/June 2004)

Tony is off again to Australia where he will engage in a variety of activities.

He is giving a paper on "Demystifying Marketing Analytics" at the Australian Direct Marketing Association's Pan-Pacific conference.

Later the same week, he delivers a paper on "Mentoring Analysts in Retail and Financial Services" at the 8th Pacific Asia Conference on Knowledge Discovery and Data Mining.

After the conferences he is delivering workshops for SAS Australia in Melbourne and Sydney:

• Response Times Analysis
• Designing and Analysing Marketing Campaigns
• Decision Tree Analysis
• Longitudinal Data Analysis

He is also giving a seminar on the principles of campaign design to merketers at ANZ.

A New training Opportunity for marketers

StatApp is one of the strategic partners in a new CRM training initiative which aims to bring to a wider audience a comprehensive understanding of the opportunities for commercial advantage to be gained from the insightful use of customer data. The new training has been designed for marketers and managers; the objective is to give them a clear understanding of what their analysts and data managers can do to make the marketer's activity even more productive.

The Chartered Institute of Marketing has approved a set of these courses as an Institute accredited professional development qualification and Tony Woods, a Senior Partner in StatApp, has been appointed as Senior Examiner to oversee the examination of this qualification.

Other News

A recent issue of the Journal of Financial Services Marketing contains a paper authored jointly by Tony Woods and Merlin Stone entitled 'Making sense of cross-purchasing". It proposes simple models for trying to understand whether you are achieving better than random results in cross-selling to your customers.

Tony Woods has written an article on CRM for the May 2000 issue of E-doc magazine with Kate Winter of Business Intelligence.