Retail Insights

Introduction

GIS based tools for retail site location are well developed and provide valuable assistance for retail planners in making decisions on retail sites, modelling the likely level of incremental sales and cannibalisation of sales from existing sites.

A problem with the analytical methods used in most GIS tools is that the methodology is based on rules that work well for supermarkets, but are not really at all appropriate for other retail operations such as banks.

Pathfinder Solutions have a patented methodology that develops robust and insightful core market areas for retail banking. Innovative and patented methods of calculating market demand in each core market area allow an accurate assessment of potential and performance.

This information provides key decision support for network planning, decisions on lease renewals, sales forecasts and budget setting.

If you are frustrated with the level of insight and decision support that you are getting from your current tools and datasets, it is most likely that our experience in developing innovative analytical insights to optimise retail decisions on locations, store clustering, supply chain management and local area marketing can help you to develop systematic insights that will provide support for key decisions that you have to make in these areas.

Solutions

Leveraging our core capabilities, we have delivered a broad range of retail and distribution solutions, namely;

• Branch/outlet performance analysis
• Business channel segmentation
• Retail configuration optimisation

Interested?

Please call Tony Woods on 0779 8652310 to discuss your needs and make a real difference to your business